Azerion Ad Expert - Chrome Add-on for Prebid and GAM Auction Details
Azerion Ad Expert is a free Chrome add-on developed by j.bartek. It falls under the category of Browsers and specifically belongs to the Add-ons & Tools subcategory. This add-on provides valuable insights into Prebid and Google Ad Manager (GAM) auction details for both display and video slots on web pages. Additionally, it offers the ability to check the readiness of web pages for the GDPR TCFv2.
With Azerion Ad Expert, users can easily access header bidding auction details for both Prebid.js and Google Ad Manager across all display and video slots in all frames found on a web page. This feature allows users to gain a comprehensive understanding of the auction process and the bids received.
Furthermore, the add-on offers the ability to check the GDPR TCFv2 readiness of a web page. This ensures compliance with the latest regulations and helps users stay informed about the data protection practices implemented on the page.
A bonus feature of Azerion Ad Expert is the ability to click on a slot name and automatically scroll towards the corresponding ad slot div element on the page, if available. This enhances the user experience by providing quick navigation to specific ad slots of interest.
Please note that the CPM price of Google's bids is not available due to the limitations of Google Ad Manager. Additionally, if an ad slot is showing an ad but the extension reports "no bids in the last auction," it may be due to the configuration of a regular ad refresh on the web page, where the displayed ad is likely from a previous auction. If there are bids for an ad slot but no bid is marked as a winner, users are advised to check the pricing rules in Google Ad Manager.
Overall, Azerion Ad Expert is a valuable Chrome add-on for advertisers, publishers, and anyone interested in gaining insights into Prebid and Google Ad Manager auction details, as well as ensuring GDPR compliance on web pages.
